# Kris Wood.

> Kris Wood is a brand strategist and author based in Newcastle upon Tyne, working with founders and leadership teams across the North East of England (Newcastle, Gateshead, Sunderland, Durham, Northumberland, Teesside) and remotely across the UK. He helps businesses turn scattered ideas and misaligned marketing into clear, courageous brands that get chosen. He is the author of The Strategist's Leap, a practical brand strategy book for graphic designers. Strategy is delivered personally by Kris; design and build runs through Ayuda Agency Ltd, his delivery studio.

Key facts:
- Role: Brand strategist for founders and leadership teams, and author of The Strategist's Leap for graphic designers moving into brand strategy
- Location: Newcastle upon Tyne, North East England, UK. In-person across the North East, remote across the UK
- Engagements: Brand Foundation Consultation (leadership alignment, positioning, 90-day plan), Brand Strategy (full research-led strategic build), Strategic Advisory (ongoing monthly counsel), plus KW BrandOS, a client brand strategy platform in early access for graphic designers, brand freelancers and small studios
- Pricing: direct engagements are scoped individually and the first conversation is free. KW BrandOS payments are currently closed during early access. Its published planned routes are a Single Client Project at £199 for six months, Freelancer at £59 monthly or £590 annually, and Studio at £129 monthly or £1,290 annually; see the live plans page for current availability and terms
- Company: Kris Wood is a trading name of Ayuda Agency Ltd, company number 12283055, registered in England and Wales
- Author of The Strategist's Leap, a book for designers moving into brand strategy, out now on Amazon Kindle: https://www.amazon.co.uk/dp/B0H95M86GG
- Amazon author page: https://www.amazon.co.uk/Kris-Wood/e/B0H7K6JYHH

## Core pages
- [Home](https://kriswood.co.uk/): What Kris does and who he helps
- [Brand Strategy Newcastle](https://kriswood.co.uk/brand-strategist-newcastle/): Brand strategy in Newcastle and the North East, working with Kris in person or remotely
- [Approach](https://kriswood.co.uk/approach.html): Four-phase process: Diagnose, Define, Direct, Embed
- [How I Work](https://kriswood.co.uk/services.html): The four ways to work with Kris
- [KW BrandOS](https://kriswood.co.uk/brandos/): The early-access client brand strategy platform for graphic designers and small studios, with current availability and planned pricing at https://kwbrandstrategy.com/plans.html
- [About](https://kriswood.co.uk/about.html): Background and principles
- [Author](https://kriswood.co.uk/author/): Why Kris wrote The Strategist's Leap, his move from designer to strategist, and guidance for designers moving beyond day-rate pricing
- [Contact](https://kriswood.co.uk/contact.html): Book a conversation
- [The Strategist's Leap](https://kriswood.co.uk/the-strategists-leap/): Kris's book for designers moving into brand strategy, available on Amazon Kindle

## Thinking (essays)
- [Thinking index](https://kriswood.co.uk/thinking/): Essays on brand strategy, positioning and leadership-level clarity
- [Brand strategy and pricing power](https://kriswood.co.uk/thinking/brand-strategy-pricing-power/): Why margin erosion often begins before the price conversation, and how positioning, proof and a consistent customer experience help buyers understand and defend the value of choosing a business
- [Brand strategy before AI scales](https://kriswood.co.uk/thinking/brand-strategy-before-ai-scales/): Why AI can multiply a confused brand, and the decisions leaders should make before scaling speed, automation and customer interactions
- [Why I Wrote The Strategist's Leap](https://kriswood.co.uk/thinking/why-i-wrote-the-strategists-leap/): Why Kris wrote a practical brand strategy book to help graphic designers move beyond day rates and sell the value of their thinking
- [Brand strategy in an uncertain market](https://kriswood.co.uk/thinking/brand-strategy-in-an-uncertain-market/): Why business owners fear making the wrong investment, how hesitant customers assess risk, and how clear positioning, proof and focused spend help a business get chosen

## Tools
- [Brand Clarity Scorecard](https://kriswood.co.uk/BrandScore/): Free 20-question brand audit
- [Brand Foundation Workbook](https://kriswood.co.uk/brand-foundation-workbook/): Free guided workbook, delivered by email in exchange for your contact details