A guided online programme that walks your leadership team through the same strategic decisions I facilitate in person. Work through it at your own pace, or tap me in when the thinking gets hard.
The programme runs at kwbrandstrategy.com. Self-guided from £299 a month. Prices exclude VAT.
KW BrandOS takes the process I run with leadership teams, framing the business challenge, building evidence, working through positioning and message, aligning the people who have to deliver it, and turns it into a structured decision journey your team can run for itself.
It is not a template pack and it is not a course you watch. It is a working environment where the thinking stays visible: every claim keeps its source, every conclusion gets an owner and a rationale, and nothing drifts into assumed agreement.
Start with the commercial ambition, the trigger for change, the barrier the brand must address, the deadline and the people who can make final decisions.
Bring customer research, commercial information, employee input and market evidence together in one place, where every claim keeps its source and confidence level.
Participants respond before group discussion, so useful differences and tensions surface instead of being talked over by the loudest voice in the room.
Eleven modules connect business direction, audience, market opportunity, positioning, personality, messaging, experience and activation into one coherent line of thinking.
Every conclusion gets a status, rationale, owner and revision history. Approved choices become prioritised work, owners and measures, so the strategy changes what people do.
The AI inside the programme challenges thinking, finds contradictions and prepares synthesis. It never approves anything. Strategy stays human-owned, which is exactly how it should be.
The methodology stays the same in every route. What changes is who owns the programme week to week and how much human guidance is built around it.
Run the complete programme inside your business, with structured onboarding, clear decision stages and the AI brand consultant beside you.
From £299 a month, billed annually. £389 on a monthly rolling basis.
Keep ownership inside your business while an assigned brand consultant brings challenge, review, synthesis and decision support every week.
From £750 a month equivalent on a 6-month or annual commitment. £950 monthly rolling.
I take personal responsibility for the programme: design, evidence, stakeholder process, live workshops, synthesis and delivery of the agreed outputs.
Scoped individually, like all my direct engagements.
Not sure how much support you actually need? The three-minute diagnostic scores internal ownership, capacity, complexity and deadline, then recommends a route. Do not choose by price alone. Prices exclude VAT.
The business has outgrown the founder's explanation. The market no longer understands the value. Several offers need one coherent logic. Or the strategy exists but is not changing how anyone works. And crucially, someone inside the business can own the programme each week.
You need a logo by next week, you want AI to make the decision for you, or nobody has the time or authority to own the work. No platform fixes that. If that is where you are, book a conversation and we will work out what should come first.
No. It is a fourth way in. The programme runs on the same thinking as my direct engagements. You can run it self-guided, bring a brand consultant in beside you, or ask me to lead the whole programme as a Fully Managed engagement. Plenty of teams will start self-guided and tap in more support when the decisions get consequential.
The workbook is a free starting point for one person's thinking. BrandOS is a full governed programme for a leadership team: evidence with provenance, independent pre-work, eleven strategy modules, named approvals and activation planning. If the workbook is the warm-up, this is the training programme.
Self-Guided starts from £299 a month equivalent billed annually, or £389 on a monthly rolling basis. Guided with a Brand Consultant is from £750 a month equivalent on a 6-month or annual commitment, or £950 monthly. Fully Managed programmes are scoped individually, like all my direct work. Prices exclude VAT. Full details are on the plans page.
No. The AI challenges weak claims, finds contradictions, flags evidence gaps and prepares draft synthesis. It cannot approve strategy, and it cannot manufacture authority or courage. Named people in your business own every decision, which is the point.
A leadership sponsor who connects the work to business priorities, an internal lead with roughly three to five hours a week during active stages, contributors who bring customer, sales and delivery evidence, and a named approver who owns the final decision.
Eight questions, three minutes, and an honest recommendation: run it yourself, run it with a consultant beside you, or hand it to me. If you would rather talk it through first, that door is always open.